Why Publish an eNewsletter. . . .
Samples
 Even
though social networks ( like
Twitter or
Facebook) and
group management tools are becoming a great way to
communicate between large groups of people, business
owners and individuals sometimes still need to create
professional looking email newsletters to drive marketing
campaigns.
Through our relationship with Constant Contact, The Design
Biz offers the capability to reach your audience directly
through branded
eNewsletters. Spread awareness of your brand.
Share your latest news and offers with your contact
lists quickly and
efficiently.
These easy to use newsletters can be
built with ready-made templates, or can be custom created
with graphics designed to match your website. Mailing
lists are a breeze to create and manage. Newsletter
reports provide a wide range of valuable feedback for
tracking your campaign's results.
Webmasters are utilizing
eNewsletters more and more to generate business, retain hesitant customers, and
bring people back to the website. Doing business on the Internet means having to deal
with hundreds, or thousands, or even millions of surfers. And most of the
surfers are impatient - aware of the fact that for each product, there are
thousands of retailers with thousands of variations and options. Generally, the
potential customers
are in a hurry to do something, or to go to some other site. But, while they are
on your site, you can have them agree to receive a periodic email using a
signup box to
provide them with useful information about your product and related topics that
can benefit them.
This is where the power of communication lies. Once they
are ready to give their email address to you, it means somewhere, they are
interested in dealing with you, they are not wary of hearing from you. We generally get attached to people with whom we interact.
Those people get imprinted in our subconscious, and if those people are likable,
gain our respect and trust, we like doing business with them.
So what does an online newsletter do?
-
? It keeps thousands of people informed about you and your
product or service.
-
?
It builds their trust in you.
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?
It makes them interact with you, on a regular basis.
-
?
It creates a positive image of you and your company,
product, or service.
-
?
It establishes a one-on-one rapport between you and your
prospective customers/clients.
-
?
You become a recognized name amongst thousands of
individuals.
-
?
If people like what's published in your newsletter, 95%
of them would prefer to buy from you whenever they need something.
-
?
Whenever you want to spread some information about your
products and services, you can send it to thousands of people who have
opted-in to
hear from you, without being branded as a spammer.
-
?
If you succeed in creating a dedicated segment, they'll be eating out of
your hands.
-
Once an individual has received your newsletter for a couple
of months without a break, and goes through it in some manner without
unsubscribing, you've got yourself an eager reader, and a prospective
client/customer.
Who can publish?
Anybody. Any kind of business you deside to promote, you
can do it through your online newsletter. So whether you sell holiday items, or
whether you sell books, music CDs, garments, accessories, or food, you can use your
eNewsletter as a powerful marketing tool. For example, if you supply packaged
eating items, you can start a newsletter on cookery where the subscribers can
share their recipes with each other. If you sell books, you can start an
interactive newsletter for readers and new writers where they can share literary
thoughts.
The possibilities are limitless, and it's beyond the scope of
this site to list them all here.
eNewsletter Samples
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Find out how we can help you successfully use Constant Contact for a low
price - we share our account!
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